Social media management involves the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest. It includes tasks such as planning and implementing social media marketing campaigns, responding to comments and messages, monitoring social media analytics to track performance, and adjusting strategies to improve engagement and reach. Social media management aims to enhance brand awareness, drive traffic to websites, and build relationships with customers and followers. It requires a deep understanding of each platform's algorithms and best practices to effectively reach and engage with target audiences.